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I’m a Business Management student at Austin Peay State University with minors in Graphic Design and Entrepreneurship, building a career at the intersection of brand strategy and entertainment. My goal is to work on the artist’s side of the industry, helping actors, creators, and artists build brands and partnerships that stay true to who they are.
As the Social Media Strategy Intern for APSU’s Alumni, Engagement and Philanthropy department, I help shape the university’s brand ahead of its 2027 centennial. I also build my own portfolio of brand strategy, creative direction, and photography. It includes Authentically You, a portrait series celebrating people who live as their truest selves.
I’m co-leading Bridging the Brand and the Artist, a study of how artists, talent representatives and agency creatives build trust on brand partnerships. My research team also earned Best Student Paper at the Atlantic Marketing Conference. Theater taught me how to run a room. I’ve stage-managed multiple musicals and managed the studio floor for a five-night live broadcast at WCTE PBS. As volunteer coordinator for Jammin’ at Hippie Jack’s, a music festival that has run for two decades and gives 100% of its proceeds to feed rural Tennessee families, I led the volunteer team behind an event that draws thousands.
At Austin Peay, I serve as Management Representative on the College of Business Student Advisory Council and as a Resident Assistant, and I’m a member of Chi Omega. I was also the first-ever recipient of the Living Learning Award, nominated by my entire cohort. As a Bookseller & Literacy Advocate at Plenty Downtown Bookshop, named the Cookeville Chamber of Commerce’s Small Business of the Year, I connect readers with stories that fit them. Last summer I studied abroad in London and France, and in May 2027 I’ll study in London and Edinburgh.
Wherever I am, my focus stays the same: making sure talent is seen, protected, and built to last.
Reid Owens
Business Management student at Austin Peay State University with a focus on brand strategy, creative direction and talent representation in entertainment. Experienced in leading volunteer teams, stage managing live productions and building audience-focused communication plans. Flexible, proactive and committed to learning new skills.
Clarksville, TN
reidelizabethowens@gmail.com
Project Management · Public Relations · Brand Strategy · Graphic Design · Photography · Stage Management · Leadership · Teamwork · Effective Communication · Problem Solving
Austin Peay State University Expected 2029
B.S. in Business Management; Minors in Graphic Design and Entrepreneurship
Cookeville High School 2021 – 2025
Student Congress, Mascot Manager, Speech and Debate
Resident Assistant 2026 – Present
Austin Peay State University (Sevier Hall)
Intern, Alumni Engagement and Philanthropy 2026 – Present
Austin Peay State University
Volunteer Coordinator and Assistant 2025 – Present
Jammin at Hippie Jacks
Bookseller and Literacy Advocate 2022 – Present
Plenty Downtown Bookshop, Cookeville, TN
Administrative Assistant 2025
Cookeville Convention Center and Visitor Bureau
Stage Manager
WCTE PBS and Musical Theater Productions
Undergraduate Researcher 2025 – Present
Austin Peay State University
“Authentically You” Photo Series 2026
When artists reach a new level, they usually leave their old aesthetic behind. I wanted to find out what happens when one carries it forward instead. I built the rebrand on a red, blue, and yellow palette pulled from his earlier albums. The real engine is the inside jokes: the Grinch, Vecna, carrot cake, the Dan Nigro universe, the TikTok burner account, and Heather Day. These are more than funny moments. They are cultural currency, because fans want to be on the inside. So every release is layered with Easter eggs that reward the people who have been paying attention. A rebrand does not have to be a goodbye. When the old is woven into the new, longtime fans feel seen, and new fans have a story to catch up on.
Read More → about the Conan Gray case study (PDF, opens in a new tab)
Most young actors try to disappear between projects. I wanted to see what happened if one did the opposite. I started with the range. Animated family film, Shakespeare on Broadway, war, horror, fantasy. The problem was not his talent. His audience had no visual or narrative thread connecting one role to the next. So I built a vision board and brand identity around the concept of “The Craft.” Black and white, texture-heavy, no personal life, just the work. Raw rehearsal footage, marked-up scripts, voice warm-ups, single frames from set. The palette is monochrome with one accent color pulled from each project. The typography is sharp and minimal. The tone is quiet and serious but not cold. It is an invitation to watch an artist work, not to know him.
Read More → about the Kit Connor case study (PDF, opens in a new tab)
Be yourself. Loudly. Someone is watching, and you might be exactly who they needed to see.
Authentically You turns the stories of the people who inspire me into photographs, celebrating the courage it takes to live as yourself.
